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- ISBN13: 9781601381255
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionAffiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company’s online marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon. com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you.
5 Responses
I just got finished reading Affiliate Marketing on the Web. Having been in the Internet Marketing business for almost 10 years, I must say that this was one of the best books I’ve read on Affiliate Marketing from both the merchant’s and publisher’s side. If you are looking for a book that gives you specific recommendations and pros and cons on which type of affiliate program you are seeking to deploy or participate in, this is the book for you!
Rating: 5 / 5
Bruce Brown “The Complete Guide to Affiliate Marketing on the Internet” is a course for those who want to learn how to successfully carry out the affiliate program on their websites or affiliate network. This book gives in-depth look at all the basics of affiliate marketing, including management, development and assistance programs for several subsidiaries that are technologically challenged, cookie management, development of multi-level marketing, and writing a marketing plan. Clearly, the author firmly understand where affiliate marketing is today and where it might be headed in the next worries lat.I, it would be too complicated and therefore difficult to learn. Fortunately, the author provides a simple, step by step, easy-to guide for beginners who are learning how to become a partner. It also describes how to get search engine optimization, how to become a partner in power, errors partner, and effective ways to combat fraud click and malware (the Commission’s proposals the theft). The book is full of useful resources for website development methods that will improve marketing programs, the best program to use (and often free), and how to choose the most reputable affiliate programs. In addition, in the latter part of the book, case studies and includes interviews with several experts in this field – I learned a lot from reading what they want to say. Although the book is large (almost 400 pages), I found myself reading “The Complete Guide to Affiliate Marketing on the Internet” must be reliable and cost-effective, and I would strongly recommend anyone who is interested in a good introduction to the subject to read the book. Rating: 5 / 5
Bruce Brown’s The Complete Guide to Affiliate Marketing on the Web is a crash course for those who want to learn how to successfully host an affiliate program on their Web sites or join an affiliate network. This book provides an in-depth look at all of the basics of affiliate marketing, including managing, promoting, and growing programs; helping affiliates who are technically challenged, managing cookies, developing multi-tier marketing, and writing a marketing plan. It’s clear the author has a firm grasp of where affiliate marketing is today and where it’s likely to be headed over the next few years.
I was worried that this subject would be too technical and, therefore, hard to learn. Fortunately, the author provides simple, step-by-step, easy-to-follow instructions for novices who are learning how to become affiliates. He also describes how to maximize search engine optimization, how to become a power affiliate, affiliate mistakes, and effective ways that to deal with click fraud and scumware (commission stealing applications).
The book is chock full of useful resources regarding website development techniques that will enhance affiliate marketing programs, the best software to use (and it’s often free), and ways to select the most reputable affiliate programs. Also, the last part of the book features case studies and interviews with several experts in the field–I learned a lot from reading what they had to say. Though the book is big (nearly 400 pages), I found reading The Complete Guide to Affiliate Marketing on the Web to be profitable and worthwhile, and I would highly encourage anyone who is interested in a good introduction to the subject to read this book.
Rating: 5 / 5
Electronic commerce is a business model that has demonstrated lasting power — and the ability for those with insights to make money on it. That’s where “The Complete Guide to Affiliate Marketing On The Web” by Bruce C. Brown comes into play. His subtitle, “How to Use and Profit from Affiliate Marketing Programs” neatly sums up the “why” behind this comprehensive 384-page book.
Basically, this type of marketing links a product or service to other online sites, thus increasing exposure and potential sales. It also levels the playing field, so even mom-and-pop shops can compete with big-box retailers. As Brown puts it: “Unlike many endeavors, affiliate marketing gives everyone an equal opportunity to make money with their passions. ”
One of the book’s better parts is the way it discusses common mistakes others have made along the way and prevents new merchants from falling into those traps. Along with offering insider tips, Brown provides “tricks of the trade” that otherwise could take years to pick up. Also provided is a handy list of affiliate networks to choose from to get under way and useful advice on creating and maintaining a profitable Web site that attracts customers.
A hint such as don’t cram a page with flashing banners and graphics is the type of suggestion an entrepreneur who is new to this field needs.
Another positive aspect of Brown’s book is his use of case studies and interviews with those who have been on the front lines. Example: His interview with Alexander Gutin, whose company, Web Scribble Solutions, makes Web-based software that powers hundreds of online affiliate programs.
For someone just starting out, Gutin’s advice includes giving “some sort of incentive to your affiliates to join your program. There
are thousands of affiliate programs; find a way to distinguish yours. ” Also, “automate everything from the beginning. Find a software package that will handle sale tracking, commissions, payouts, and so on. ”
Those are the types of helpful guideposts a reader can use in his or her own business.
Brown is careful, however, to point out that this endeavor requires lots of research and homework in order to click. However, do that and there’s no reason why it can’t work, he says.
Rating: 4 / 5
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Although this book has some good information beware that the author flips back and forth indiscriminately between people who want to be affiliate marketers and people who want to be affiliates which can be very confusing. I also find that he can be somewhat repetitive. Other then that he does provide some good information I just wish it was organized better.
Rating: 3 / 5